We all know that people usually buy from companies they are already familiar with — people they know, like and they trust. The same thing applies in email list building, your prospects need to know and like you before they try your product or service. Needless to say, trust is a very important factor to get your prospects to agree to sign up to become a part of your email list.
Take a moment to look at your list building strategy and ask yourself these questions:
1. Does it help establish the trust necessary to convince prospects to sign up and buy from you?
2. What online or offline marketing strategies are you using in order to attract and convert prospects to loyal clients?
If your goal is to collect as many opt-in email addresses as you can, it’s crucial that you first establish credibility and build trust. You cannot expect your prospects to easily convert into paying clients if you don’t make an effort to get to know them.
Let’s take a look at the email list building aspect of your business:
If you have already been sending emails to your prospects and clients and have been tracking your email stats (which you have been doing of course!), how many on your emailing list never open your e-mail? Have you ever discovered fake email addresses in your list? Do you think it might have something to do with not trusting you? Why do you think they don’t trust you? Unless you have made efforts to get to know your prospects and have also given them the opportunity to know you, the truth is, you just can’t expect them to trust you.
Although building trust takes time and a lot of effort, it is the key to keeping lasting clients. Effective email marketing requires that you help prospects get to know you and trust you. We all know it’s easier to trust people when we know them well enough.
Any email marketing blog will tell you that in order for prospects to really trust you, you have to provide solution-oriented information, you have to prove your worth to them so that they will learn to trust you. When you do this, you can be sure you won’t be getting those trash e-mail addresses.
So how do you prove your worth to your prospects? What will it take for them to agree to become part of your direct mail marketing list?
Why not start with picking up the phone or writing an email and getting feedback from your customers? Ask them what they think about your product or service, how it has helped them, what they liked and did not like about it, maybe get a customer review to show potential new customers how trustworthy you are, and build your credibility even more?
Communication is the key to building trust with your customers and clients. Make it a point to contact them regularly to get feedback and address concerns.
Try these tips to build trust and you’ll find more prospects wanting to hear more from you and looking forward to buying your product or trying out your service. Once you’ve built trust, you’ll eventually get more bulk email addresses for your list.
John Osgood writes about and teaches small business owners how to market their companies and products online for a zero to small cost.
John maintains the strict policy of building a relationship and not “HAMMERING” his subscribers with constant email offers!