As an article writer and a marketer, it’s imperative for you to be absolutely sure that the articles that you write and circulate in the online space have got what it takes to wow your readers. Why? Simply because you would want these people to read your article till the end, click through your resource box, sign up to your newsletters, and eventually, do business with you.
Here is exactly what you need to do to create highly impressive articles.
Choose interesting topics: First step for you is to choose the topics that will grab the attention of your prospects. I recommend you to go to forums and blogs where these people usually meet online. Become a part of their discussion and take pointers of their usual questions and the concerns that they are going through. These are some of the best things to learn, but remember to concentrate only on those topics that are related to the products or services that you sell.
Use compelling titles: Your articles stand a better chance of being chosen by online users if you make your title catchy and intriguing. Here are few of my suggestions. Use only powerful words, this will give your readers a hint about the explosive information that you have added in your articles and tell them how these can help them.
Captivate your readers on your very first paragraph. You would not want your readers to close your article before even they reach your resource box or sales pitch. That will not happen if you start your articles on a strong note. Make your first couple of sentences very powerful to immediately grab the attention of your readers. Ask some questions that will raise their curiosity or give them one of those mind-blowing “did-you-know” statements.
Make it informative. Don’t let down your readers. Offer them fresh and useful information; this is exactly what they need. Do your research well so that you get ample information. Interview other experts in your niche and read reputable online and offline resources. If need be, conduct surveys and experiments that will allow you to get first hand information. Giving your readers the kind of articles that have what it takes to educate them will surely set you apart from the crowd.
Show authority in your niche. It is very important for you to gain the trust of your readers. This is the only way you will win their business. Share a part of your expertise and make sure that you give your readers an idea about your in-depth knowledge in your field. Instead of giving them old outdated information, be willing to share your trade secrets and offer them expert advice. The more you do this, the better your chances of impressing the people that you would like to do business with.
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