Giving away your eBooks and short reports as lead generators can be the best thing you ever do for your business. There are many reasons for this, but here are the most important ones, based on my experience and observations over the past four years. Give away your best writing to:
Position yourself as an expert in your field
Help prospects and clients to keep you ‘top of their mind’
Earn passive income through affiliate marketing
Once I was able to see how this worked, I began doing even more writing on my topic to share with prospects as well as clients. In fact, I now look for almost any reason to provide my writing to others.
If you are just getting started, the idea of writing an eBook can be daunting. Instead, write a short report first, just to get a feel for this. Start with a topic you know well. For example, if you are a coach, write a few pages about how someone could benefit from working with a coach. Give examples of what to look for in a coach, how to work most effectively with a coach, and how to make goals to work on while you are going through the coaching process. Include your contact information on each page, add some affiliate links to products or services that would be useful to your readers, and convert it to a PDF.
Set up an optin page so that new prospects will be able to download your report when they sign up for your list. Write some autoresponder messages that help your prospects to consume your writing by pointing out important details you have included in your report.
For the people already on your list, email them with a link to your report so they can download it right away. They will love that you have written something just for them. Remember that you want to be viewed as the expert in your niche, be the person people think of when they have a question or concern regarding your topic, and be the one who provides excellent resources, using your affiliate link whenever possible.
Remember that the reason to start an internet business is to give you the time and money to live the life you choose. Download a free teleseminar on building your online business by visiting http://www.OnlineWritingSuccess.com to learn how to write articles, blog, become involved in social networking and learn the technology needed to build a profitable online business.