One of the most frustrating things I ever had to overcome in my online business was figuring out how to have my ads show up consistently on the first page of Google. One of the biggest mistakes I made like many other rookie Pay Per Click (PPC) newbies was to overbid on many of the most expensive keywords in the home based business realm.
Many rookie Pay Per Click (PPC) marketers assume that by cranking up their bid prices that they will automatically appear on the first page, and also stay there. Nothing could be further from the truth. Let me explain.
First of all, setting initial bid prices so high tells Google that you don’t know what you’re doing. Second, it is a great way to lose a lot of money quickly. And third, you will probably not stay on the first page (if you do end up getting there right away) because your ads are probably not very relevant.
What is the best approach for a new advertiser to Google or PPC in general? Here are 4 steps that will point you in the right direction.
1) Look at current best performing ads over a few day period (usually top 5 or 6 ads in a week on the first page) and write an ad that is similar, but with your own twist on it. That way, you have a idea of what is currently working. Make sure you look over a week two period because that will eliminate the people who bid too high initially and got shut out of the game due to a blown budget or poor performing ad.
2) Start your bidding low and go slow. You want to be able to test the quality of your ad first, before you raise your bid prices too high. Let your ad get 50-100 clicks before determining if you’re getting a good enough Click Through rate (CTR, which means the number of times your ad was shown compared with how many times people actually clicked on it and went to your website). For best results, do a “split test.” Meaning, you will create two very similar ads and make them compete against each other. Whichever one has the highest CTR is the winner. You’d then create a new ad that competes against the previous winner.
3) Go find a good resource on Pay Per Click training for rookies like: Perry Marshal’s Guide To Adwords at your local book store.
2) Pick up a copy of a video type of PPC training say from somebody like: Mike Dillard and his “Pay Per Click Domination” course. That was very helpful for me personally.
3) Look for real education, support, and coaching from your particular leader or upline in whatever business that you are involved with .
For me, I actually do intensive one on one training with each member of my team regarding Pay Per Click and create a marketing plan based on their goals and budget. I would encourage you to look for something similar.
If you need specific help, call me at the number below.
Brian Magnosi believes that personal coaching and mentoring is the foundation for true success in any home based business. He teaches others how to apply proven success principles such as personal branding, attraction marketing, and personal development to explode their businesses. To find out how he can help you take your business to the next level, go to: http://www.Your100KLifestyle.com