For any entrepreneur seeking to attract custom through sponsored adverts, the quality of the page to which the visitor arrives, having clicked the advert, is vital.
And it’s with this in mind that we’ll examine a couple of things which might help to increase your opt-ins and improve your return on investment.
The name of this subject is called Post Click Marketing and concerns what happens when a person clicks your Google ad. So here are 3 vital points to consider when creating your campaign.
1: Consistent Message.
Make sure that the message on the landing page matches the message on the sponsored advert. There’s no point in having an ad which promises great mobile phone deals and then have the visitor land on a page which offers no clue as to what the deals are. On this landing page there should be pictures of mobile phones with verifiable deals for all to see.
2: Leave the Flash off the page.
There’s nothing more frustrating and time wasting than a landing page which has a flash graphic which takes 30 seconds to load. The page might look fantastic once loaded, but you can be sure that the visitor isn’t’ going to wait around that long. So keep things simple and leave the flash for other pages.
3. Limit Choice.
Don’t give the visitor too many choices on the landing page. Having clicked your advert, a visitor who is presented with a dozen links and numerous videos will quickly get frustrated and leave your site. The ideal approach would be to continue the ads message through to the landing page and present them with just 2 choices of what to do next.
An example could be a chocolate maker who’s landing page offered two buttons one labelled Milk Chocolate and the other Plain Chocolate. Not only is this more visually appealing, but it will enable you to track what most of your visitors want.
Entrepreneurs, engaged in Cost-Per-Click marketing will want to ensure that they are getting the best possible return on their investment. And so they would do well to ensure that their landing pages employ the above tips.
Marc Francis is a wealth coach, author and television presenter who helps individuals reach their goals and create personal wealth. To find out more visit http://www.makemoneywithmarc.com