The internet has opened up a whole world of learning to people who might otherwise not be exposed to the possibilities it holds. This free movement of information has extended to the world of music too, and to the world of the guitar especially. In this article we are going to look at three business models that offer guitar lessons through online portals, and compare the two: Justin Guitar, Guitar Lessons.com and Lick Library guitar lessons.
Lick Library guitar lessons are focused around its website, an online portal that offers a wide range of news and forum based services, as well as being its main outlet for selling guitar lesson DVDs and other guitar tuition products. It is also creates and sells Jamtrax, a range of backing tracks to help people learn the guitar.
When you compare these services to Justin Guitar, you see that they are similar in some ways, but not all. This company does actually offer free guitar lessons as well as paid for lessons. It has been developed on an entirely different scale to Lick Library and lacks many of the services that it offers. In reality, the two sites are built on entirely different models; one is an extension of a hobby, while the other has grown into a business that sells its products to people across the world.
Guitar Lessons.com, by contrast, offers a range of guitar videos and lessons without charge. This is a popular way to learn the guitar, but is may well involve videos that are not of the same quality as offered by companies that sell their videos and therefore have more to invest into production.
The smaller site is maintained by donations from people who have used the lessons, and by sales. It also encourages people to buy products through links on the website, thereby providing a small income to the website owner, an example of affiliate marketing.
Overall, these two sites are motivated by entirely different ideas, although both, of course, require money to continue running. They both provide people with the opportunity to learn, but Lick Library guitar lessons creates a much higher level of revenue and is able to offer extra services such as free webcasts as well as video interviews with key players in the music industry.
These are just two examples of how the internet has opened up learning to people in two very different ways. By using high speed internet connections, people can watch videos, join webcasts, and download files such as backing tracks and lessons that help them progress in their musical learning. When services like these are used to their full potential, some would argue that the real benefits of the internet have become apparent, that is, the availability of information that helps us have a richer experience in terms of work and home life.
Anna Stenning is very knowledgeable about services that help people to learn instruments, and is particularly knowledgeable about both Justin Guitar, Guitar Lessons.com and Lick Library guitar lessons. For more information, please visit: http://www.licklibrary.com/
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